U.S. beef and pork products are prominent in retail facilities in Cartagena, Colombia.
Don Mason, U.S. Meat Export Federation’s project specialist in Colombia, has been helping develop the market for U.S. red meat in the country.
“The exciting thing about the last five years is noticing the change in the willingness of the Colombian retailers to make some changes and present our product in a more favorable fashion, and from a marketing standpoint, a more professional way,” he says.
U.S. beef and pork products prominent in Cartagena
