A US trade delegation is in Japan this week working to increase demand and reduce trade barriers for US ag products.
USDA Undersecretary for Trade and Agricultural Affairs Alexis Taylor says Japanese consumers want more American-grown food and fuel. “They are seeking out really high-quality products. They are really gravitating towards products that have health or wellness attributes. They also look for a compelling story. They’re really interested in who that farmer, rancher and food processor are and what their story is.