Ad Astra Brands

The importance of engaging with consumers 


John Butler has been in the ag industry for decades as a farmer and now as president of Agricenter International.  He says there’s a lot of things in agriculture has done well, but talking with consumers about their food hasn’t always been one of them. 

He says why a facility like Agricenter International, a 4,500-acre green space within the Memphis, Tennessee city limits is so important. 

AUDIO: Healthy Living on consumer connections

The importance of engaging with consumers