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Farm data driving sustainability messages


A sustainability leader with Syngenta says new tools are helping to measure the environmental progress farmers are making and sharing that impact throughout supply chains.

North America sustainability lead Trent Wimmer with Syngenta tells Brownfield farm-level data helps everyone along the food value chain.

“This gives us a new way to have conversations, not just with the farmers that are producing the crop, but people downstream—whether it’s a processor or a consumer packaged goods company, now we have new ways instead of just talking yield,” he says.

Farm data driving sustainability messages